Objective

Luxury travel company Sovereign wanted to make consumers aware of its range of summer holidays while also increasing organic traffic and visibility of its brand.

What we did

With people taking their long summer holiday anytime between April and September, we realised we could exploit the idea of a six-month summer. We chose a different destination for each month and gave consumers reasons to go to each, from food and beaches to architecture and culture.

Outcome

We saw a increase in organic traffic for the required relevant keywords and a strong boost to brand visibility following campaign launch.