Objective

Open-source software company Red Hat wanted our help to achieve three things. The first of these was the implementation of a pan-European PPC campaign in support of a new product launch. Secondly, it wanted to deploy an optimised PPC campaign across the UK, Scandinavia, France, Germany, Spain and Italy. Finally, Red Hat needed local language search optimisation to reach its best regional clients.

What we did

Working on a consultancy basis, we helped Red Hat optimise its landing pages and manage bidding in five different languages, achieving a maximum quality score. Once the landing pages were optimised and bidding set-up, Quad Digital also provided on-going optimisation of the campaign delivered through Red Hat’s proprietary analysis tools.

Outcome

Our work on this project exceeded Red Hat’s expectations on CPC (cost-per-click) and lead generation.