Objective

Credit card brand Luma wanted to raise awareness of its offering and grow organic traffic.

What we did

As the campaign launch fell in mid-February, we saw an opportunity around Valentine’s Day to bring attention to how money, or rather the lack of it, can be a flashpoint in relationships. Having commissioned a survey, we took the results generated and used them to inform an infographic we knew would kick start conversations.

Outcome

Successful placing of the work online, including in the Daily Mirror, created the desired increase in organic traffic across a range of relevant keywords and increased visibility of the Luma brand.