Objective

Health and wellness retailer Holland & Barratt wanted to increase its organic traffic and raise brand visibility.

What we did

Capitalising on media interest in the 5:2 diet plan, we drew up an infographic that vividly illustrated the pros and cons of its controversial programme. Doing this as a piece of branded content for Holland & Barrett allowed the company to show its strong connection to the topic and awareness of the issues involved without falling into one camp or the other. It also gave us content with a wide potential reach, appealing to women’s interest, health, news sites and more.

Outcome

The work was picked up by a number of high authority titles, including Business Insider (80,000 views), Marie Claire (shared with 149,000 Twitter followers) and Urban Times. It also gained traction on social media.