Rise of the growth hacker
March 11, 2014 in Content , Content Marketing , Editor's Picks
In my last post I referred to a survey that highlighted a skills gap in digital marketing . And while it was commissioned by a recruitment company (presumably in the hope of generating business) it also raised a big question that many brands encounter, certainly the ones we speak to: how do we structure our marketing departments and what skillsets do we need?
Today there are so many platforms, marketing automation tools and strategies – not to mention traditional media and PR – the list is getting longer and longer. Read the rest of this entry →
