Content Community Login Login
Quad, the content marketing agency:     Blending creative, SEO, social and PR to build expert brands and market leaders.
Quad specialise in optimising webspaces, building profitable audiences and creating the digital platforms that achieve this for our clients.

Quad, the Content Marketing Agency. Blending creative, SEO, social and PR to build expert brands and market leaders.Quad specialise in optimising web spaces, building profitable audiences and creating the digital platforms that achieve this for our clients.

The end of an era… Why I’m leaving Quad

March 14, 2014 in Editor's Picks , Quad

Today is a big day… it’s the day I announce my retirement from day-to-day duties at Quad. I’ll be remaining involved in a non-executive role, but I’m selling the majority of my shares to my business partner and friend Ben Dickens who’ll be captaining the business going forward.

The TL;DR: I’m wanting to focus on a number of other projects, including the OMN events and Future Voices , that I feel that I can’t give adequate time to whilst remaining involved in client work at Quad .

The long story… Read the rest of this entry →

Webspace – A new paradigm in online marketing

July 22, 2013 in Content Marketing

Successful online marketing is about building a great website, then promoting it through advertising, optimising it for organic traffic and getting some journalists to write about you, right?

Nope. That’s more like what you do if you have an offline shop.

Online marketing is about optimising multiple properties to function as an interrelated digital ecosystem. I call that a webspace.

Up until fairly recently, online strategy has been dictated by the ‘rules’ of marketing of an offline, pre-internet world. But, due to more digitally savvy marketers gaining senior positions and the sheer volume of data available today to measure success, this is changing. Read the rest of this entry →