White papers are long-form topical reports that can help you position your brand as a thought leader on issues important to your audience. They can educate, present a unique viewpoint or solve a problem. This makes white papers powerful tools for generating qualified leads, particularly for B2B brands. What’s more, you can capture contact details of anyone who downloads the white paper, building a database of interested parties and prospective customers.

The Quad Digital white paper service includes:

• Working with you to establish your goals
• Defining target audiences and establishing their informational needs
• Conducting research and identifying the right questions
• Commissioning a journalist with relevant experience to write content
• Inviting key influencers to add comments
• Designing the cover, page layout, graphics and illustrations of your white paper
• Formatting the white paper for easy downloading and social sharing
• Hosting the white paper on a dedicated landing page with an effective download mechanism and reader data capture
• Promoting the white paper across earned and owned media, using snippets of content to build inbound links, create visibility in search engines and generate an audience
• Tracking results and refining goals for future campaigns.

Would a white paper deliver the results you’re looking for? Contact to find out