Compared to other types of content, video can give greater user engagement and improved brand recall. That’s not surprising given that humans are hardwired to pay attention to movement, voices, faces and emotional cues such as body language.

Video also lends itself to improving conversions on commercial pages, particularly for products or services that need an emotional connection before purchase.

The format is also a valuable SEO resource . Web pages containing video content tend to generate more inbound links and social shares than pages with just text and images. Google also commonly displays video thumbnails next to search results, typically generating higher click-through rates.

It’s a versatile format too. Different types of video can be used at every stage of the buying cycle, including product showcases, technology demonstrations and expert tutorials. You can also choose from live action, animation and motion graphics.

The Quad Digital video service includes:

• Defining your objectives
• Defining your target audiences, establishing what they care about and deciding what type of video content is most appropriate
• Developing creative concepts, script and storyboard
• Producing your video
• Publishing and distributing your video on video sharing platforms and integrating it into your website
• Optimising your video for search
• Tracking results and refining goals for future campaigns

Quad will make you a video star. Find out how on