Social media is now one of the most important platforms for marketing a brand or product. By reaching out via Twitter, Facebook, Pinterest and Google+, among others, you can create a conversation with the people who really matter: your audience.

An effective social campaign can help to grow an engaged audience at an astonishing rate, creating a buzz around your brand. To market your company effectively you should maintain presence, regularly conversing with fans and followers.

Approaches vary hugely and can include Twitter campaigns, Facebook competitions and unique content that can be shared across all platforms.

The results of social campaigns are measurable via the number of shares, retweets, likes, comments and views. This makes it easy to gain an understanding of how your audience is interacting with your brand and what is and isn’t working.

Quad Digital’s social campaign services include:

• Identifying your target audience and devising the most appropriate content to reach them
• Planning, scheduling content and contacting relevant influencers
• Creating engaging and shareable content
• Measuring success and feeding back results for refinement of future campaigns

To discover how using a social campaign could benefit your brand, get in touch on