SEO (search engine optimisation) is the glue that holds content marketing together and underpins all Quad Digital’s content marketing activity. This includes analysis of onsite and offsite SEO factors, optimisation of websites throughout the build process, keyword guidance for content creation, link development plus reporting and analysis to drive campaign sprints.

Core competencies within our SEO team include:

Keyword research
Understanding the right keywords to optimise a website and power a content marketing strategy is a fundamental element of all our campaigns. We use tools to fully understand the language used by a brand’s audience, the search volume of keywords, competitiveness and conversions to create a keyword strategy.

Technical site audit
Quad’s team carries out regular site audits to identify any issues that might impact SEO performance.

Landscape analysis
Understanding the overall search landscape and the opportunity that exists within search for any particular service or product is fundamental to campaign planning. Our team has a number of tools which help our planners understand where to fight our battles to ensure campaigns deliver the return on investment our clients demand.

How might SEO fit into your marketing strategy? Find out at