A podcast is content in the form of an audio file that is downloaded or streamed from a website to a computer or portable media device. It is often distributed through RSS, a syndication technology, or iTunes.

Podcasts are typically between five and 30 minutes long.

Quad’s podcast services include:

• Working with you to define your objectives
• Defining your target audiences, establishing what they care about and deciding what type of podcast content would be right for them
• Developing a podcast theme and a regular release schedule (weekly, biweekly or monthly)
• Writing scripts for your podcast
• Recording your podcast using a voice artist of your choice
• Publishing and distributing your podcast on platforms such as iTunes
• Integrating your podcast into your blog or website, which we will optimise for search engines and social sharing
• Tracking results and refining goals for future campaigns

To discover how using podcasts could benefit your brand, get in touch on