The rapid growth in use of Kindles, iPads along with other e-readers and tablets has seen demand for ebooks also soar. In content marketing they can be a useful vehicle for presenting complex, in-depth information in a visually attractive and reader-friendly format that works for long-form material.

Ebooks also have a low production cost compared to traditional book publishing and offer an extremely high conversion rate. This makes them a potent tool for any brand wanting to become an authority in a particular field, answer key customer questions, build trust and relationships with audiences, and ultimately turn readers into paying customers.

Quad Digital’s ebook services include:

• Working with you to establish your goals
• Defining your target audiences and establishing their informational needs
• Conducting research and identifying the right questions
• Commissioning a journalist with relevant experience to write the content
• Inviting key influencers to add comment
• Designing the cover, page layout, graphics and illustrations for your ebook
• Formatting the ebook for digital reading devices
• Uploading the ebook to the Kindle store and other distribution platforms
• Promoting the ebook across earned and owned media, using snippets of content taken to build inbound links, create visibility in search engines and generate an audience
• Tracking results and refining goals for future campaigns

To see how ebooks can benefit your brand, speak to Quad Digital at