Email newsletters remain an important, versatile marketing tool. They are also one of the best ways to drive conversions.

As well as making sure your brand stays in the customer’s eye, email can also be used to kick off social media sharing . These newsletters are an excellent vehicle for repurposing content from other channels, such as your blog or Facebook page, and promoting other content, such as ebooks or white papers .

They can be purely text-based or include graphics (HTML emails) much like a web page. Typically, they are distributed at weekly or monthly intervals.

Quad’s email newsletter services include:

• Working with you to develop a strategy
• Defining target audiences and establishing their information needs
• Designing templates
• Developing an email newsletter content schedule
• Creating content for individual newsletters, including effective subject lines and relevant links
• Testing newsletters to ensure they work across different email applications
• Sourcing and defining mailing lists
• Sending out mail shots
• Measuring results and refining goals for future activity

We can make email work for your business. Find out how at