Content promotion is a PR tool used to get content seen and shared by your target audience.

The key to content promotion is quality. There is no value in spamming social networks and sites with low-grade work. You need to offer something unique and shareable, and direct it at an audience who will find it interesting.

This might take the form of an exclusive video, infographic, or well-written article. By offering something of value to publishers, Twitter followers or Facebook fans , you are more likely to cause excitement and be shared.

Quad Digital’s content promotion services include:

• Creating a content strategy that will work for you and your audience
• Creating a promotion schedule and targeting specific demographics
• Reaching out to publications who will share your content with their readership
• Inviting influencers to promote your content
• Measuring success and coming up with fresh ideas for future promotional campaigns

PR and content promotion delivers. Find out how it could work for you at