We take time to understand your business objectives and content needs. Then we put these goals into context by evaluating your presence online from both a technical and audience perspective. This gives us the framework we need to develop an effective content marketing strategy covering all aspects of your online presence, from asset creation through content planning and maintenance to SEO, branding and marketing.
- Social listening
- SEO analysis
- Content audit
- Agile sprint planning
Building an owned media asset which grows in value over time is central to a successful content marketing strategy. By understanding how users interact with you online, Quad can create and optimise these digital assets to give you the platforms to attract and engage your audience.
- Digital design
- Web development
- Brand design and positioning
Links, shares, social media conversations and online visibility come as natural by-products of exceptional content that connects with the lives and passions of your target audience. Our team has the experience and talent to create high quality content across a range of formats. But content doesn’t just mean words and pictures. We also produce multimedia, such as infographics , videos , games and quizzes.
- Creative
- Editorial
- Third party content
Once content is created, it needs to be published where your audience will find it. What gives us the edge is our excellent relationships with online publishers, editors, bloggers, social power-users and influencers across earned and owned media. We tap into these relationships to place your content in exactly the right place to reach the right people and build profitable audiences for your brand.
- Online management
- Quad network
Without a significant audience, even the best content has no value. But, as with anything online, simply publishing content doesn’t guarantee it will be seen. Content needs to be promoted to attract and build its audience. We understand the art of online PR and we use unique, sophisticated techniques to market your content, accelerating audience engagement. Ultimately, this is what will drive your ROI.
- Digital PR
- Blogger outreach
- Quad network
