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Quad Digital is a content marketing agency. We blend creative, SEO, social and PR to build profitable audiences for brands.
Our content strategies drive engagement and nurture clients' customer relationships from prospect to sale, and on to return purchase.

Quad Digital is a content marketing agency. We blend creative, SEO, social and PR to build profitable audiences for brands.Our content strategies drive engagement and nurture clients' customer relationships from prospect to sale, and on to return purchase.

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Profile photo of Ben Dickens

by Ben Dickens

Between a rock and hard place: What to look for in a content marketing agency

May 13, 2014 in Content Marketing , Editor's Picks

There’s a huge amount of confusion at the moment. Why? Because content marketing agencies are suddenly everywhere – and they often offer widely differing services.

Broadly, however, these offerings fall into three distinct camps. What follows will help you better evaluate the skills each camp possesses and how they might remedy the problem you want to solve.
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Tags: , digital content , digital marketing , marketing agency , quality content No Comments »

Profile photo of Lola Olson

by Lola Olson

Three steps toward a better content marketing strategy

May 6, 2014 in Content Marketing , Editor's Picks

You know you ought to be doing more marketing but you’re not really sure where to begin. Viewed from afar, there’s a lot to get on with. A blog, social media updates, an advertising campaign; it can really stack up. But whatever you do, your content marketing strategy should always be your starting point and guiding light.

Here are three questions to ask before deciding what strategies to pursue.
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Profile photo of Ben Dickens

by Ben Dickens

Promotion and using influencers to build your audience; the ASA speaks

March 19, 2014 in Blogging , Content , Content Marketing , Editor's Picks , Quad

A key aspect of the work we do at Quad is driving awareness of our clients’ content and brands. After all, we can publish the best content in the world on their websites and promote it on their social but that’s often seen by just a small section of the potential audience.

That’s where our digital communication and promotion arm comes into play. Quad’s team-within-a-team is dedicated to helping our stories reach as wide an audience as possible, so we can engage more people and bring them to our clients’ owned media. Think of them as a mad hybrid of media buyer, planner, PR person and promotional expert working on the myriad digital platforms that exist.

But that’s all marketing speak.

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