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Quad Digital is a content marketing agency. We blend creative, SEO, social and PR to build profitable audiences for brands.
Our content strategies drive engagement and nurture clients' customer relationships from prospect to sale, and on to return purchase.

Quad Digital is a content marketing agency. We blend creative, SEO, social and PR to build profitable audiences for brands.Our content strategies drive engagement and nurture clients' customer relationships from prospect to sale, and on to return purchase.

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Profile photo of Yigal Chazan

by Yigal Chazan

Can Native Ads Offer Newspapers a Lifeline?

February 19, 2015 in Content , Content Creation , Content Marketing

Newspapers online-002 Newspaper publishers have long struggled to come up with an answer to plunging advertising revenues that have threatened to kill off their industry. While it may not be a panacea, the emergence of native advertising in recent years has provided significant revenue streams, calming the nerves of executives and journalists anxious about the future. Read the rest of this entry →

Tags: branded content , editorial content , native ads , native advertising , sponsored content No Comments »

Profile photo of Emma Krstic

by Emma Krstic

Clickbait: Can brands and publishers learn from it?

February 12, 2015 in Content , Content Creation , Content Marketing , Social

Clickbait is taking over the world, and it’s not good news for media organisations. While respected news publications are still working out how to make profits online, social media sites are awash with clickbait, luring streams of traffic to their websites by piquing people’s curiosity, and making huge profits through advertising revenue. Read the rest of this entry →

Tags: brands , clickbait , content , content path , digital content , , publishers , social media , traffic No Comments »

Profile photo of Ben Dickens

by Ben Dickens

Quad’s digital strategy for 2015

February 5, 2015 in Content Marketing , Quad

Behind the scenes, Quad continually evolves its strategy-backed content solutions to ensure clients reap rewards. Ben Dickens, Quad’s Managing Director, outlines what we’ve been working on in preparation for the year ahead.

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Don’t worry, this isn’t another 2015 marketing trend prediction post (we’ve already done one of those – see here ). Instead, this is a look at what Quad will be up to in the coming months… with a little review of last year thrown in for good measure.

2014 was an interesting year for us. We grew a number of retained accounts for 2015 – a great vote of confidence in Quad and our methodologies – and we worked hard to ensure our output was integrated across various digital channels, which paid dividends in all our projects. Read the rest of this entry →

Tags: content solutions , digital channels , digital strategy , fragmented media landscape , interface design , marketing strategy , media landscape , , production skills No Comments »

Profile photo of Emma Krstic

by Emma Krstic

Why branded films are the next step for video content

January 29, 2015 in Content Creation , Content Marketing , Editor's Picks , Video

Warning: Contains extremely engaging and very distracting video

Have you heard? Hollywood heavyweights Leonardo DiCaprio, Robert Di Niro and Brad Pitt are to star in a new film. If that’s not impressive enough, Martin Scorsese is directing, and the whole thing was written by The Wolf of Wall Street’s Terrence Winter. But there is a catch. It’s not a feature length film, rather a short, branded picture – albeit costing $70 million. And the brand behind it? Studio City, a new casino in Macau. Read the rest of this entry →

Tags: branded films , branded videos , , video content No Comments »

Profile photo of Emma Krstic

by Emma Krstic

The social media storm that is Movember

November 14, 2014 in Content , Content Creation , Content Marketing , Social

moustache 2-001 It’s November, and all around the world men are sporting facial hair. It’s the ultimate masculine accessory of the moment, but it’s also an image which men’s health charity Movember tapped into and promoted long ago for its annual fundraiser. This was before facial hair – moustaches to be precise – were considered cool.

Every year, in November, Movember turns moustaches into a symbol of support for its cause. But given their widespread popularity, this year they’ve adopted a different tack – convincing men to clean shave their bushy faces and start from scratch for November.

Do you think they’ve succeeded? Read the rest of this entry →

Tags: marketing campaign , movember , , shareable content , social media , social strategy , user-generated content No Comments »

Profile photo of Ben Dickens

by Ben Dickens

Three trends for digital in 2015

October 30, 2014 in Content Marketing , Quad , Uncategorized

It’s that time of year again when us agency folk are speculating about what brands will be looking at next year. So, (not breaking with tradition) I thought I’d follow the trend and write my latest post on this subject. I also thought I’d demystify why we do this every year.

Firstly, we want to tell you what we’ve got in mind for the next 12 months. Although, as Quad’s clients will know, forward thinking in digital should be a central part of any strategic digital agency proposition. In fact it’s crucial to be evaluating new developments, technology and platforms as they arise, and making smart decisions about how or even if they have relevance to the brand’s goals and customers. There is also a bit of shameful steering going on. These are uncertain times, and if I tell you that the three things you should be focusing on are X, Y and Z, then you may well believe me.

With that in mind, here are my top three things to concentrate on in 2015: Read the rest of this entry →

Tags: brand management , brands , digital marketing , digital strategy , online marketing , , No Comments »

Profile photo of Ben Dickens

by Ben Dickens

Using our skill-set to help the National Literacy Trust

October 9, 2014 in Content Marketing , Design , Quad , Search , Social

This is a bit of a departure from my usual blogs, which focus solely on the industry and Quad’s perception of the challenges that brands face. But, this time around I wanted to take a look at a piece of work we were involved in through 2014 with The National Literacy Trust (NLT), an amazing charity which works tirelessly helping to raise literacy standards in the UK.

As an agency that values content so highly, including the editorial variety, it seemed like an obvious fit to offer our services for the Books about Town campaign. It involved digital, installations, and a good deal of participation from famous authors and artists to create book benches, which you may well have seen dotted around London as part of four trails. On Tuesday, with summer and prime outdoor reading weather having drawn to a close, the benches were auctioned off. In total, over £250,000 was raised for the charity, funds that are vital for the NLT to be able to continue its good work in the UK. Read the rest of this entry →

Tags: Books about Town , digital marketing , National Literacy Trust , , , social media , strategy No Comments »

Profile photo of Ben Dickens

by Ben Dickens

Staying ahead of disruptive technology

October 6, 2014 in Content Marketing , Quad

The Quad team and I have been spending a lot of time thinking about this topic and how we can grow our proposition of creating unified campaigns and experiences for our clients.

It’s increasingly apparent that brands are recognising the need for change. However, their internal organisations are so tightly linked to the marketing landscape that has grown up in the last 60 years, since TV came along, that the way forward has become blurred. This can be seen in the many tools and tactics that focus on a particular silo, while the root problem remains the same; brands need a strategy that will adapt to the disruption new technologies bring. Read the rest of this entry →

Tags: digital marketing , digital strategy , disruptive technology , marketing , marketing strategy , new technology No Comments »

Profile photo of Ben Dickens

by Ben Dickens

Aims, objectives, strategies and tactics of content marketing

August 15, 2014 in Content Marketing , SEO , Social

Content marketing seems to be an endless source of confusion, but I think we’ve finally cracked it! Our intern, Emilia, did a great training session recently about developing aims, objectives, strategies and tactics – and it struck me that this is where most of the confusion lies. So for the record, this is what we think, and this is what most trained marketers would recognise – and the hierarchy is really important Read the rest of this entry →

Tags: , Digital Agency , , No Comments »

Profile photo of Emilia Charidemou

by Emilia Charidemou

Learning how to pull with Quad Digital

July 14, 2014 in Content Marketing , PR , Quad

My first blog post for Quad! I’m Emilia and I’m working as PR intern here.

I’m a recent graduate in PR from the London College of Fashion and have a passion for strategy and communication.

I first got into PR when I was 16 and have worked with many clients since, from start-up designers to high end fashion brands. Read the rest of this entry →

Tags: , digital content , , No Comments »

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