Quad, the Content Marketing Agency. Blending creative, SEO, social and PR to build expert brands and market leaders.Quad specialise in optimising web spaces, building profitable audiences and creating the digital platforms that achieve this for our clients.
by Quad Digital , July 17, 2013 in Content , Content Marketing
The point of marketing – any kind – is to inspire action. What that action is depends on your business. But, for most, this usually involves buying your product or service. Effectively, marketing should get people to take notice of…
by Quad Digital , June 13, 2013 in Blogging , Content , Content Creation , Content Marketing , PR
It’s important to know and understand your audience for a number of reasons. Knowing your audience means that you can make decisions about what content you should be producing in order to reach the most people. You want them to…
by Claire Williams , June 13, 2013 in Blogging , Content , Content Creation , PR
Writing for the internet – whether for an e-zine, an online news site or a blog – is very different from writing a feature for a newspaper or a magazine. There are a number of things you should consider when…
by Matt Read , June 13, 2013 in Blogging , Content , Content Marketing , SEO
The benefits of guest blogging are two-fold: firstly, by guest blogging you can build links to your blog, which will organically increase your organic search rankings; secondly, guest blogging leads to exposure for you and your blog, which will naturally…
by Katy Latta , June 13, 2013 in Content , Content Creation , Content Marketing , PR
You want user generated content (UGC) on your site. You know why? Because it gets people interested in, engaging with and sharing your brands name. But, not all UGC is the same and every company requires a different variety. UGC…
by Katy Latta , June 12, 2013 in Content Creation , Content Marketing
In today’s digital age, creating content has never been easier, but getting it seen, read and paid for is a whole different ball game. Pre-internet era content creation used to be simple. It was created and distributed by select publishers…
by Quad Digital , June 12, 2013 in Content , Content Marketing , Social
Negative brand content can be hard to swallow. But at some point every brand and business will have a negative content experience, you just need to know how to deal with it. With the rise of brands using social media…
by Quad Digital , June 12, 2013 in Blogging
With the fragmentation of media channels and audiences on the internet, it’s become harder than ever for companies and political parties to identify demographic groups united by a creed or culture. But over the past several years, one such collective…
by Matt Read , May 31, 2013 in Content Marketing
When most people think of advertising they picture a billboard, a double page spread in a magazine or a TV commercial. This is an easily understandable business model. A brand pays an advertising agency to promote their product: a beautifully…
by Matt Read , May 31, 2013 in Content Creation , Content Marketing , Editor's Picks
No single billboard is going to be as successful as an integrated marketing plan. Simple. But, here’s the hard part: how do you decide what best possible mix of marketing approaches to integrate? In a study conducted last year by…
