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Quad, the content marketing agency:     Blending creative, SEO, social and PR to build expert brands and market leaders.
Quad specialise in optimising webspaces, building profitable audiences and creating the digital platforms that achieve this for our clients.

Quad, the Content Marketing Agency. Blending creative, SEO, social and PR to build expert brands and market leaders.Quad specialise in optimising web spaces, building profitable audiences and creating the digital platforms that achieve this for our clients.

Blog

Quad’s Best of the Internet #2

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by Matt Read , August 23, 2013 in Quad

Oh hey! It’s Friday! Here are our favourite Internet findings this week… Without a doubt the big winner has been the new Tumblr blog: Hot-Dogs or Legs. In fact, We bet these types of photos have been haunting you all summer…

The Quad Digital team smile for the camera

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by Matt Read , August 19, 2013 in Quad

Last week at Quad Digital we had some team photographs taken – in full blown celebrity-style out on the HMS President deck. We thought you’d like to see a sneak peek of some of the finished products – we love…

Quad’s best of the Internet! #1

Avatar of Matt Read

by Matt Read , August 16, 2013 in Content Marketing , Quad , Social

Here are some of our favourite things we’ve found on the big old Internet this week. Enjoy! It’s Friday after all! Let’s start with the best… Because whether you use Vine or not – it’s pretty hard not to love…

How to find a wider audience for your content

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by Claire Williams , August 2, 2013 in Blogging , Content , Content Creation

The crux of successful content marketing lies in the creation of brilliant content. But even well-written, game changing content needs some marketing of its own in order to gain and grow a dynamic and lively audience. Great quality content can…

Content Marketing – How to get your brand on the news agenda

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by Katy Latta , August 1, 2013 in Content , Content Creation , Content Marketing , PR

How does a news editor decide what to publish? There are a strict set of rules which they follow to determine what’s going to make it into their news stream. It comes down to timing, significance, proximity, prominence and general…

The Importance of Quality Online Content: Why Keyword Stuffing Doesn’t Work

Keyword stuffing used to be an effective tactic used by SEO agencies to improve content ranking. Now, this tactic doesn’t work. The world of SEO has completely changed and only the highest quality content makes it to the top ranking…

Is The Homepage Dead?

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by Katy Latta , July 29, 2013 in Content , Search , SEO , Social

Did you know that less than half of the visits to NYTimes.com start on the homepage? The question is where are they all coming from? The answer: search and social. Instead of coming in via the front door, more and…

Brands as Publishers: Understanding your audience

Some of the most successful brands today – think Innocent, ASOS and L’Oreal – recognise that the best way to attract customers is to produce high-quality engaging content and build lasting and valuable online communities. The shift towards social media…

Webspace – A new paradigm in online marketing

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by Gus Ferguson , July 22, 2013 in Content Marketing

Successful online marketing is about building a great website, then promoting it through advertising, optimising it for organic traffic and getting some journalists to write about you, right? Nope. That’s more like what you do if you have an offline…

Vanity Publishing: How to Become an Author

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by Claire Williams , July 22, 2013 in Blogging , Content Creation , eBooks

Self-publishing used to be considered an arrogant, egotistical way of getting yourself published – aka vanity publishing. You didn’t need a publisher to certify your work and get it printed. Instead, you could take out the middle-man and advocate your…