Quad Digital is a content marketing agency. We blend creative, SEO, social and PR to build profitable audiences for brands.Our content strategies drive engagement and nurture clients' customer relationships from prospect to sale, and on to return purchase.
Newspaper publishers have long struggled to come up with an answer to plunging advertising revenues that have threatened to kill off their industry. While it may not be a panacea, the emergence of native advertising in recent years has provided…
by Emma Krstic , February 12, 2015 in Content , Content Creation , Content Marketing , Social
FeaturedClickbait is taking over the world, and it’s not good news for media organisations. While respected news publications are still working out how to make profits online, social media sites are awash with clickbait, luring streams of traffic to their…
Ah, finally, Google is making the move we knew was coming! The search engine giant is shifting its focus onto mobile and responsive websites, pushing for better user experience on portable platforms. With mobile internet use on the rise, it…
Behind the scenes, Quad continually evolves its strategy-backed content solutions to ensure clients reap rewards. Ben Dickens, Quad’s Managing Director, outlines what we’ve been working on in preparation for the year ahead. Don’t worry, this isn’t another 2015 marketing trend…
by Emma Krstic , January 29, 2015 in Content Creation , Content Marketing , Editor's Picks , Video
FeaturedWarning: Contains extremely engaging and very distracting video Have you heard? Hollywood heavyweights Leonardo DiCaprio, Robert Di Niro and Brad Pitt are to star in a new film. If that’s not impressive enough, Martin Scorsese is directing, and the whole…
by Emma Krstic , November 14, 2014 in Content , Content Creation , Content Marketing , Social
FeaturedIt’s November, and all around the world men are sporting facial hair. It’s the ultimate masculine accessory of the moment, but it’s also an image which men’s health charity Movember tapped into and promoted long ago for its annual fundraiser….
Four reasons why SEO and PR strategies should be united. Google, our indispensable search engine (which recently celebrated its 16th birthday), has given rise to a whole new industry – Search Engine Optimisation (SEO). What has become unequivocally clear is…
It’s that time of year again when us agency folk are speculating about what brands will be looking at next year. So, (not breaking with tradition) I thought I’d follow the trend and write my latest post on this subject….
They have the potential to be powerful marketing weapons – retaining customers, acquiring new ones, increasing brand recognition and providing strong material for PR campaigns. So why do so many company blogs struggle to deliver? While there’s no definitive answer,…
This is a bit of a departure from my usual blogs, which focus solely on the industry and Quad’s perception of the challenges that brands face. But, this time around I wanted to take a look at a piece of…
The Quad team and I have been spending a lot of time thinking about this topic and how we can grow our proposition of creating unified campaigns and experiences for our clients. It’s increasingly apparent that brands are recognising the…
Content marketing seems to be an endless source of confusion, but I think we’ve finally cracked it! Our intern, Emilia, did a great training session recently about developing aims, objectives, strategies and tactics – and it struck me that this…
My first blog post for Quad! I’m Emilia and I’m working as PR intern here. I’m a recent graduate in PR from the London College of Fashion and have a passion for strategy and communication. I first got into PR…
If you’ve been following us on Twitter, you may have heard we’re working with Books About Town, a collaboration between the National Literacy Trust and Wild In Art to encourage reading for enjoyment. Based in London, the Books About Town…
