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Quad Digital is a content marketing agency. We blend creative, SEO, social and PR to build profitable audiences for brands.
Our content strategies drive engagement and nurture clients' customer relationships from prospect to sale, and on to return purchase.

Quad Digital is a content marketing agency. We blend creative, SEO, social and PR to build profitable audiences for brands.Our content strategies drive engagement and nurture clients' customer relationships from prospect to sale, and on to return purchase.

Quad Digital home / Blog / Archives for February 2015
Profile photo of Yigal Chazan

by Yigal Chazan

Can Native Ads Offer Newspapers a Lifeline?

February 19, 2015 in Content , Content Creation , Content Marketing

Newspapers online-002 Newspaper publishers have long struggled to come up with an answer to plunging advertising revenues that have threatened to kill off their industry. While it may not be a panacea, the emergence of native advertising in recent years has provided significant revenue streams, calming the nerves of executives and journalists anxious about the future. Read the rest of this entry →

Tags: branded content , editorial content , native ads , native advertising , sponsored content No Comments »

Profile photo of Emma Krstic

by Emma Krstic

Clickbait: Can brands and publishers learn from it?

February 12, 2015 in Content , Content Creation , Content Marketing , Social

Clickbait is taking over the world, and it’s not good news for media organisations. While respected news publications are still working out how to make profits online, social media sites are awash with clickbait, luring streams of traffic to their websites by piquing people’s curiosity, and making huge profits through advertising revenue. Read the rest of this entry →

Tags: brands , clickbait , content , content path , digital content , , publishers , social media , traffic No Comments »

Profile photo of Emma Krstic

by Emma Krstic

February 6, 2015 in Quad , Search , SEO

Ah, finally, Google is making the move we knew was coming! The search engine giant is shifting its focus onto mobile and responsive websites, pushing for better user experience on portable platforms. With mobile internet use on the rise, it makes sense; Google is moving with the times (or leading them).

The problem is, not all marketers have done the same. So when Google recently sent out a warning (via its Webmaster Tool) to sites which have problems when displayed on mobile devices, a lot of webmasters would have broken into a sweat and wondered what Google was really getting at.

Tags: , , mobile devices , mobile internet usage , mobile responsive

Profile photo of Ben Dickens

by Ben Dickens

Quad’s digital strategy for 2015

February 5, 2015 in Content Marketing , Quad

Behind the scenes, Quad continually evolves its strategy-backed content solutions to ensure clients reap rewards. Ben Dickens, Quad’s Managing Director, outlines what we’ve been working on in preparation for the year ahead.

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Don’t worry, this isn’t another 2015 marketing trend prediction post (we’ve already done one of those – see here ). Instead, this is a look at what Quad will be up to in the coming months… with a little review of last year thrown in for good measure.

2014 was an interesting year for us. We grew a number of retained accounts for 2015 – a great vote of confidence in Quad and our methodologies – and we worked hard to ensure our output was integrated across various digital channels, which paid dividends in all our projects. Read the rest of this entry →

Tags: content solutions , digital channels , digital strategy , fragmented media landscape , interface design , marketing strategy , media landscape , , production skills No Comments »

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