October 2014 - Quad Digital

Three trends for digital in 2015

October 30, 2014 in Content Marketing , Quad , Uncategorized

It’s that time of year again when us agency folk are speculating about what brands will be looking at next year. So, (not breaking with tradition) I thought I’d follow the trend and write my latest post on this subject. I also thought I’d demystify why we do this every year.

Firstly, we want to tell you what we’ve got in mind for the next 12 months. Although, as Quad’s clients will know, forward thinking in digital should be a central part of any strategic digital agency proposition. In fact it’s crucial to be evaluating new developments, technology and platforms as they arise, and making smart decisions about how or even if they have relevance to the brand’s goals and customers. There is also a bit of shameful steering going on. These are uncertain times, and if I tell you that the three things you should be focusing on are X, Y and Z, then you may well believe me.

With that in mind, here are my top three things to concentrate on in 2015: Read the rest of this entry →

Tags: brand management , brands , digital marketing , digital strategy , online marketing , Quad , Quad Digital No Comments »

by Yigal Chazan

A winning formula for company blogs

October 23, 2014 in Blogging , Content , Content Creation

They have the potential to be powerful marketing weapons – retaining customers, acquiring new ones, increasing brand recognition and providing strong material for PR campaigns. So why do so many company blogs struggle to deliver?

While there’s no definitive answer, we at Quad have a pretty good idea of what’s going wrong. At the heart of the problem is a fundamental misconception of what a blog is for. As a journalist, I know the importance of writing for an audience. If you don’t produce stories they want to read, they’ll go elsewhere. And if their interest and tastes change, you have to adapt to cater for them. Read the rest of this entry →

Tags: blogging , company blog , company blogs , marketing blogs , Quad Digital No Comments »

by Ben Dickens

Using our skill-set to help the National Literacy Trust

October 9, 2014 in Content Marketing , Design , Quad , Search , Social

This is a bit of a departure from my usual blogs, which focus solely on the industry and Quad’s perception of the challenges that brands face. But, this time around I wanted to take a look at a piece of work we were involved in through 2014 with The National Literacy Trust (NLT), an amazing charity which works tirelessly helping to raise literacy standards in the UK.

As an agency that values content so highly, including the editorial variety, it seemed like an obvious fit to offer our services for the Books about Town campaign. It involved digital, installations, and a good deal of participation from famous authors and artists to create book benches, which you may well have seen dotted around London as part of four trails. On Tuesday, with summer and prime outdoor reading weather having drawn to a close, the benches were auctioned off. In total, over £250,000 was raised for the charity, funds that are vital for the NLT to be able to continue its good work in the UK. Read the rest of this entry →

Tags: Books about Town , digital marketing , National Literacy Trust , Quad , Search , social media , strategy No Comments »

by Ben Dickens

Staying ahead of disruptive technology

October 6, 2014 in Content Marketing , Quad

The Quad team and I have been spending a lot of time thinking about this topic and how we can grow our proposition of creating unified campaigns and experiences for our clients.

It’s increasingly apparent that brands are recognising the need for change. However, their internal organisations are so tightly linked to the marketing landscape that has grown up in the last 60 years, since TV came along, that the way forward has become blurred. This can be seen in the many tools and tactics that focus on a particular silo, while the root problem remains the same; brands need a strategy that will adapt to the disruption new technologies bring. Read the rest of this entry →

Tags: digital marketing , digital strategy , disruptive technology , marketing , marketing strategy , new technology No Comments »