Aims, objectives, strategies and tactics of content marketing
August 15, 2014 in Content Marketing , SEO , Social
Content marketing seems to be an endless source of confusion, but I think we’ve finally cracked it! Our intern, Emilia, did a great training session recently about developing aims, objectives, strategies and tactics – and it struck me that this is where most of the confusion lies. So for the record, this is what we think, and this is what most trained marketers would recognise – and the hierarchy is really important Read the rest of this entry →
