My first blog post for Quad! I’m Emilia and I’m working as PR intern here.

I’m a recent graduate in PR from the London College of Fashion and have a passion for strategy and communication.

I first got into PR when I was 16 and have worked with many clients since, from start-up designers to high end fashion brands.

Alongside work at Quad I run a brand consultancy. I found a gap in the market for brand development services for smaller fashion brands and set up a business to meet this need. I love being able to take a brand from research to idea and on to the execution of a campaign.

The reason I decided to enter the digital communications industry was to expand my knowledge of online content marketing, especially now some traditional marketing practices are becoming less and less effective.

The link between digital content marketing and PR is an undeniable one. PR practitioners need to ensure they are embracing it to enhance and amplify their clients’ connections with audiences.

The difference between PR and content marketing can be confusing to a novice. The two are often compared to push versus pull. PR has a push mentality – pushing a new product or campaign toward an audience. Content marketing meanwhile creates a pull effect by drawing in audiences through trusted content.

I guess you could say that while here at Quad Digital, what I hope to learn about most is the fine art of pulling!