With the National Literacy Trust’s campaign about to begin, we at Quad are buzzing with excitement and anticipation.

From next week, you’ll be able to follow a trail of open book-shaped benches across London, each featuring the cover of an influential novel or children’s book, painted by some of the UK’s leading artists. We volunteered to build and design the website for the cause, since its aim of improving literacy is a subject close to our heart.

As a content marketing business, we feel passionately about the art of writing and were keen to take part in a campaign to encourage the public to read for pleasure. To our delight, The National Literacy Trust dedicated a Books about Town bench to us. Painted by Mandii Pope, it celebrates one of my favourite childhood books, Lewis Carroll’s The Lion, the Witch and the Wardrobe. We love our bench and can’t wait to pay it a visit once the campaign gets under way.

Up and running from July 2, the Books about Town website – which features parallax scrolling and children’s book illustrations – has lots of exciting content, including a downloadable map of the bench trail  which weaves its way through Bloomsbury, the City, Riverside and Greenwich. There’s information on exciting family events, activities and quizzes – a great way for anyone to discover London’s literary connections throughout history and fall in love with reading all over again.

The website will also include beautiful book designs from much-loved old classics – such as Peter Pan, Mary Poppins and Sherlock Holmes – and Information on the talented artists who participated in the project, including Ralph Steadman, Axel Scheffler and Cressida Cowell. Follow the journey with us on and