If you’ve been following us on Twitter, you may have heard we’re working with Books About Town, a collaboration between the National Literacy Trust and Wild In Art to encourage reading for enjoyment. Based in London, the Books About Town plans include a series of sponsored BookBenches, designed by top artists and celebrating stories linked to the capital. The benches, shaped to resemble open books, will start popping up around London this July.

Image courtesy of the Books About Town website.

Books About Town came to Quad Digital looking for a website that communicated its concept. We worked with the project to build something we’re extremely proud of.

What’s more, it’s a great example of one of the first creative steps we take when building audiences for our clients – building an infrastructure.

What you’ll be able to see on the site right now is a project in development; there are still placeholders for benches.  From July, however, it will feature pictures and stories about each of the completed benches in the city. And, at the end of summer, the benches will be auctioned in support of the National Literacy Trust.

Building Books About Town a great website gives the project a head start in building its audience. A web space that communicates its key messages and engages its visitors will create more buzz. It also gives the project’s audience somewhere to live and grow within.

We’re honoured be involved with Books About Town, The National Literacy Trust and Wild In Art to bring this ambitious work to life. And we can’t wait to see the benches around London. If you’re interested in sponsoring a bench, head to the Books About Town site .

Want to give your audience a home and somewhere to grow? Get in touch with Quad, a London based digital marketing agency . Call us on , send us an email to or tweet us @QuadDigital