In the world of Digital Marketing there is an understandable inclination to utilise every opportunity for networking and learning through online channels, but in fact it’s at the intersection of the online and physical worlds that marketing is at its most powerful. And this is why Quad, as well as creating valuable online content, chooses to host marketing events that bring London’s most talented content creators, digital marketers, strategists, and bloggers together in one room, where attendees have the opportunity to be inspired by Digital Marketing insights and where they can network with the most influential names in the industry. Whether you are hosting a marketing event on behalf of your company or attending an event as an independent freelancer, there are a few ways that you can ensure that you make the most out of an event.

It is important to remember that marketing events do not serve a purely social function and to make the most of the event you will need to enter into the experience with clear goals and objectives in mind. Do you wish to learn more about a specific industry topic such as new platforms for video content, or would you like to promote yourself as a freelance blogger within a particular niche? Your objectives will inform the way that you approach a marketing event and choose to structure your time and efforts. Quad’s Online Marketing Network  events are ticketed and promoted through meetup.com , an online hub in which attendees and speakers can engage with each other before and after the event. The event listings detail the speakers and objectives of each Online Marketing Network event and the platform also allows meetup.com users to interact with each other, to discuss topics related to the event, to introduce themselves to each other, and to better understand the scope of digital marketers who will be attending.

After engaging with other marketers on meetup.com, attendees are in a much better position to make the most of the event, and can engage with the topics explored in real-time by using social hashtags throughout the event. Whether capturing original content at events themselves, or engaging with the content of others, the hashtag provides a way for the community to engage with the event topics in a simple and shareable way.

The period after a marketing event can be just as important as the event itself. For freelancers who attend a marketing event with the goal of forming relationships with prospective clients, this is the time when following up on introductions is critical for turning those new leads into long-term clients. And for those who attend an event with a view to learning something about a critical area of online marketing, this is the time to apply those learning’s gained from the event, to question the ins and outs of the particular online marketing niche, and to engage with other attendees from the event to share your learning’s and ultimately improve your online content offering.

The digital world has not diminished the power of marketing events, but has increased their impact by offering platforms on which attendees can engage, share, create, and discuss, before and after an event. Actively engaging on these platforms and attending marketing events with clear objectives and an open mind will only serve to boost your marketing prowess.

If you’d like to attend one of Quad’s upcoming events, then head over to our events page for more details. 

If you’re looking for a  London based digital Content Marketing agency  to help with your marketing needs, then why not  get in touch  with Quad!