August 2013 - Quad Digital

Quad’s Best of the Internet #3

August 30, 2013 in Quad

What starts with an F and ends with a Y…. Oh yeah, that’s right, FRIDAY!

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So, what’s been happening on the Internet this week then? First of all this video surfaced of a man being chased by a real life Velociraptor….

Next up, this week’s Tumblr sensation… An ode to our favourite German Chancellor, !

Here’s one to get you started. You get the idea…

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We also came across this slice of social media nerd gold from The Next Web, 20 apps and resources that do cool things with your social data

Staying with social media, here’s an interesting video, The Innovation of Loneliness. A look into the connection between social networks and being lonely…

And now to lighten the mood…

Feeling better? Don’t forget that in just a matter of hours this is going to be you losing your mind in Infernos…

Have a great weekend!

4 Comments »

by Matt Read

How to make the most out of your next Digital Marketing event

August 28, 2013 in Quad

In the world of Digital Marketing there is an understandable inclination to utilise every opportunity for networking and learning through online channels, but in fact it’s at the intersection of the online and physical worlds that marketing is at its most powerful. And this is why Quad, as well as creating valuable online content, chooses to host marketing events that bring London’s most talented content creators, digital marketers, strategists, and bloggers together in one room, where attendees have the opportunity to be inspired by Digital Marketing insights and where they can network with the most influential names in the industry. Whether you are hosting a marketing event on behalf of your company or attending an event as an independent freelancer, there are a few ways that you can ensure that you make the most out of an event.

It is important to remember that marketing events do not serve a purely social function and to make the most of the event you will need to enter into the experience with clear goals and objectives in mind. Do you wish to learn more about a specific industry topic such as new platforms for video content, or would you like to promote yourself as a freelance blogger within a particular niche? Your objectives will inform the way that you approach a marketing event and choose to structure your time and efforts. Quad’s Online Marketing Network events are ticketed and promoted through meetup.com , an online hub in which attendees and speakers can engage with each other before and after the event. The event listings detail the speakers and objectives of each Online Marketing Network event and the platform also allows meetup.com users to interact with each other, to discuss topics related to the event, to introduce themselves to each other, and to better understand the scope of digital marketers who will be attending.

After engaging with other marketers on meetup.com, attendees are in a much better position to make the most of the event, and can engage with the topics explored in real-time by using social hashtags throughout the event. Whether capturing original content at events themselves, or engaging with the content of others, the hashtag provides a way for the community to engage with the event topics in a simple and shareable way.

The period after a marketing event can be just as important as the event itself. For freelancers who attend a marketing event with the goal of forming relationships with prospective clients, this is the time when following up on introductions is critical for turning those new leads into long-term clients. And for those who attend an event with a view to learning something about a critical area of online marketing, this is the time to apply those learning’s gained from the event, to question the ins and outs of the particular online marketing niche, and to engage with other attendees from the event to share your learning’s and ultimately improve your online content offering.

The digital world has not diminished the power of marketing events, but has increased their impact by offering platforms on which attendees can engage, share, create, and discuss, before and after an event. Actively engaging on these platforms and attending marketing events with clear objectives and an open mind will only serve to boost your marketing prowess.

If you’d like to attend one of Quad’s upcoming events, then head over to our events page for more details.

If you’re looking for a London based digital Content Marketing agency to help with your marketing needs, then why not get in touch with Quad!

14 Comments »

by Matt Read

Quad’s Best of the Internet #2

August 23, 2013 in Quad

Oh hey! It’s Friday!

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Here are our favourite Internet findings this week…

Without a doubt the big winner has been the new Tumblr blog: . In fact, We bet these types of photos have been haunting you all summer long on your Facebook feed, your Twitter and your Instagram…

But the question is – are they hot-dogs or legs!?

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Second up this week…

What would happen if you swapped round the theme tunes for popular TV shows? Watch this and find out (how creepy does HIMYM become?) :

For any of you who regularly travel (and we imagine there are a few reading) – here some some seriously useful life-hacks to make everything a little bit easier:

http://www.buzzfeed.com/hiex/13-travel-tips-that-will-make-you-feel-smart

And one to get you started:

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Next up, the Coca-Cola ‘Ahhhh’ Campaign . It’s actually been around a couple of months (I believe) but it’s worth a mention for sure. They’ve bought several URLs and you’ll be able to play around with lots of different games and challenges too. Nice bit of content marketing!

http://www.ahh.com/

http://www.ahhh.com/

http://www.ahhhh.com/

http://www.ahhhhh.com/

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Now onto something a bit random, and an awesome tweet posted by the White House this week. Nice to see some light heartedness like this by those we often assume are anything but.

whitehousedog And something for the cat people too (just to be fair):

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And lastly, we challenge you not to be impressed by this…

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Have a great weekend!

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5 Comments »

by Matt Read

The Quad Digital team smile for the camera

August 19, 2013 in Quad

Last week at Quad Digital we had some team photographs taken – in full blown celebrity-style out on the HMS President deck. We thought you’d like to see a sneak peek of some of the finished products – we love them! Many thanks to Ellie and her brilliant photo skills

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Do let us know who you think photographs the best… Certain people in the office are getting a bit competitive, so it seems we need a final decision!

3 Comments »

by Matt Read

Quad’s best of the Internet! #1

August 16, 2013 in Content Marketing , Quad , Social

Here are some of our favourite things we’ve found on the big old Internet this week. Enjoy! It’s Friday after all!

Let’s start with the best… Because whether you use Vine or not – it’s pretty hard not to love this compilation of all the best Vine clips from 2013. It is likely you’ll laugh very loudly in parts of this – so take caution. Made by YouTube user .

Unless you’ve been living in a cave, or under a rock, you’ve probably noticed the hype around Breaking Bad. That’s because it’s the final season. And it’s awesome.

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It’s kind of hard not to be incredibly impressed by this amazing shot of Usain Bolt. Here is the story behind the photo .

Photograph: Olivier Morin/AFP/Getty Images

Usain Bolt

This dog knows it’s Friday too. Don’t try and tell me he doesn’t have that Friday feeling.This is basically me on the tube home tonight.

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We can only laugh about this because we had our own company portraits done this week. Here are a few of the out-takes…

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Next up a Buzzfeed article (well, we had to put one in here somewhere). Here are to the Twitter chat #1letterwrongmovie

And one to get you going…

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Now for something genuinely useful… This incredible thread on Quora is full of every life-hack you’ll ever need.

And again, here’s a couple to get you started:

brilliant-life-hacks-0

Our very own Chris has been musing about what it’s like to be a male fashion blogger. If you like your humour dry – you’ll like this:

http://necesscity.blogspot.co.uk/2013/08/starting-male-fashion-blog.html

And if anyone has access to these…. We need to taste them. ASAP.

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Here is something else bacon related….

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Oh and here is a baby Giraffe.

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And that’s all from us! Happy Friday!

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13 Comments »

by Claire Williams

How to find a wider audience for your content

August 2, 2013 in Blogging , Content , Content Creation

The crux of successful content marketing lies in the creation of brilliant content. But even well-written, game changing content needs some marketing of its own in order to gain and grow a dynamic and lively audience.

Great quality content can sometimes attract a decent crowd all on its own, but more often than not it’ll need a big nudge in the right direction. To prevent your best content from gathering dust in the corner of the internet you need to get the right people engaging with it and talking about it.

Tailor your strategy : It’s important that you position your content in front of your target audience and that you aren’t simply frantically throwing your content in the faces of people that will find it irrelevant. Tailoring not only your content but your content promotion strategy will see it spread and reach a wider audience much more quickly and effectively.
Get it in front of an influencer : Influencers can be anyone; from an industry specialist, a celebrity, an author to an uber blogger. Anyone who has a large social following and, above all, someone that your potential audience will listen to. Finding relevant influencers that simply can’t say no to sharing such wonderful content will mean that your brand can become an authority in that field. If a piece of content is passed on through social media, whether its Twitter, Facebook or Google +, by an influencer it will automatically instil a level of trust in your brand. If all goes to plan you will find your brand on its way to widening a loyal fan base.
Start a conversation, engage people : Tap into the mind of your potential audience, what do they care about? What do they want to know? What are they biting their nails over? Do they have a problem? Solve it for them. Look into current trending topics and what the most prevalent influencers are chatting about over Twitter.
Create a Blog : Your brand needs a blog. This will give you the opportunity to tap into a brand new audience and makes shareability literally as easy as clicking a button. Express the unique voice of your brand via the content of your blog, this will increase the likeability of your brand and in return you’ll be rewarded with the trust of your audience.
Don’t be boring: Create something that people will want to share, but really think about it. Making facts look pretty or fluffing them up into a piece of editorial is not shareable content. Infographics, Ebooks, white papers, videos, images and blog posts are just a few examples of some of the exciting content that you could be sharing with your potential audience.

Finding a wider audience all comes down to creativity, relevance and trust. Get excited about your content, have faith in your brand and promote it in every which way you can. When the shares, comments, likes and retweets start coming in watch your audience grow.

If you’re looking for a London based digital Content Marketing agency to help with your marketing needs, then why not get in touch with Quad!

1 Comment »

by Katy Latta

Content Marketing – How to get your brand on the news agenda

August 1, 2013 in Content , Content Creation , Content Marketing , PR

How does a news editor decide what to publish? There are a strict set of rules which they follow to determine what’s going to make it into their news stream. It comes down to timing, significance, proximity, prominence and general interest. You need to generate online content that fulfils at least two of these characteristics to stand a chance of your brand making it into the news stream.

Timing: News editors relish breaking news simply because it sells. Hence, the more current your content, the more newsworthy it will be. Readers are used to being fed constant updates on events and being informed of the latest stories as they unfold, so your content has to contribute to this expectation.

Significance : A story about a newsworthy event involving hundreds of people is going to demand much more interest that an event involving a couple. The number of people involved determines the level of news significance.

Proximity: The closer a story breaks to home, the more newsworthy it’s deemed. There are exceptions to this rule (depending on the scale of the event), but the vast majority of the time, people want to know about what is happening around them. If something happened in your city, it’s much more relevant to something that happened on the other side of the world.

Prominence: Content featuring famous, well-known people or brands have much more sway in terms of news value than a piece of content featuring a member of the general public.

General Interest : These stories are unique in that, if they’re good enough, they disregard all of the aforementioned principles and still make the news agenda. These are stories which tug on a person’s emotions and don’t usually date as quickly as other news.

The overriding element that summarises all of these points is relevance. Content needs to be relevant to be picked up by news editors. That means relevant to their readership as well as your target market.

The fact is, no one is going to log onto a news website to read a piece of biased, ad riddled content. So, the content for your brand has to adhere to this.

The key point to remember is that news websites aren’t a marketing service, but they can be a marketing platform you can take advantage of if you know how.

If you’re looking for a Digital Content Marketing agency to create great online content to help boost your brand, then get in touch with us at Quad Digital and head on down to the Quad HQ on the HMS President.

2 Comments »